Trevor Sorbie International - International Advertising Campaign
Trevor Sorbie International approached me after the success of the British Hair Awards collection I shot for their Manchester salon.
They needed a photographer to work with their artistic team in London to capture their new COHESION collection.
The challenge was to create a series of images that had the feel of a premium fashion campaign rather than your typical "hair shots", which they could use to promote the Trevor Sorbie Training Academy across Europe & Asia.
I worked with them to conceive a dramatic campaign that focused on texture & restrictive colours, drawing inspiration from luxury brands including Tom Ford & Prada.
I then turned my attention to their digital channels and suggested we take advantage of their sizable investment by producing a series of micro-video content to support their campaign images on Instagram.
As well as a premium collection of campaign images for print, with the help of Anattic.tv, we delivered a series of 15 second micro-films to support each look from their collection and increase engagement across Instagram & Facebook.