The Client:

Trevor Sorbie International - International Advertising Campaign
 

The Brief:
 
Trevor Sorbie International approached me after the success of the British Hair Awards collection I shot for their Manchester salon.

They needed a photographer to work with their artistic team in London to capture their new COHESION collection. 

The challenge was to create a series of images that had the feel of a premium fashion campaign rather than your typical "hair shots", which they could use to promote the Trevor Sorbie Training Academy across Europe & Asia.
 

The Solution:

I worked with them to conceive a dramatic campaign that focused on texture & restrictive colours, drawing inspiration from luxury brands including Tom Ford & Prada.

I then turned my attention to their digital channels and suggested we take advantage of their sizable investment by producing a series of micro-video content to support their campaign images on Instagram.
 

The Results:

As well as a premium collection of campaign images for print, with the help of Anattic.tv, we delivered a series of 15 second micro-films to support each look from their collection and increase engagement across Instagram & Facebook.

 
Video Production by www.anattic.tv
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